Starting a blog is an exciting experience. I loved geeking out all the technical details and learning HTML/CSS to edit styles, but none of that actually matters, because…
It didn’t take me any close to my real goals of having a blog: sharing my experiences, lessons or connecting with the like-minded people.
So I struggle with the most important bit – writing actual blog posts.
Not because I cannot write, I work as a copywriter.
Blogging tip that pushed me the wrong way:
Write “unique, valuable, interesting” content otherwise you’re just another loser with a blog.
Sounds like a fantastic, logical tip… right?
Well, this idea became my curse.
I’ve spent literally hundreds of hours reading what people publish and researching what’s interesting and searching for “my niche”, but when I sit down to write something and apply all those criteria I just don’t feel like I have anything worthy to say. Nothing seemed to be valuable, interesting and unique enough.
I guess I am just afraid to be judged. Even though I often pretend I don’t care what other people think about me, clearly I do.
And it feels really scary, yet liberating to finally admit it.
Because without writing a lot of crap I won’t be able to write anything good. Here’s a meme with Jake the Dog that proves this:
But if the meme-proof isn’t enough for you, let me give you an example.
This is Noah Kagan – one of my favourite bloggers and marketers of all time.
He has built amazing companies (Appsumo and SumoMe), who worked at amazing companies (Mint.com and Facebook) and now has an insanely popular blog OkDork. However, he started blogging well before 2001 and most of his old blog was just random thoughts and updates he had. Nothing even close to the valuable, actionable advice we can see today.
It’s just my speculation, but it seems like he wrote A LOT and learned from his mistakes and didn’t care about the best and hottest blogging tips out there. He just tried a lot of things and some of them worked. Most of them didn’t, but he continued with the things that did.
Ira Glass says this soooo well:
Noah is exactly the role model I should be following and not the blogging tips I was consuming for way too long.
Do you struggle with writing and creating content too because you don’t feel “good enough”?
Here’s my idea: let’s start writing every day until you and I have 31 blog posts.
What to write about? Here’s a list with 31 ideas for blog content which I was inspired by a list I found in here.
- Share personal news
What happened in your life today? This week? This month? Share something significant that happened, tell me why it’s important to you and what effect the news had on you.
Example: Girl Online Book Signings
- Create a How To guide
Show me something that’s easy for you. Or perhaps something that you’ve learned recently. How can this make life easier? What struggle your “How To Guide” removes?
Example: How to sell anything
- Present a case study
According to Google, this is what a case study is.:So share a case study of your role model achieving something that you want to achieve. Or a case study of a company accomplishing something that you think is great.
Example: Case Study: How to launch a product with a tiny email list
- Make a list of top thingsTop organising ideas you use every day, top films you could watch more than once, top excuses you use for being late at work, etc.
Example: The 45 Inbound Marketing Terms You Should Know
- Review a tool or a product
What have you bought recently that made your life better? How exactly is this tool or product helping you? Why is that important?
Example: Treehouse Review: This is how I learnt web development
- Share a personal opinion on the industry news.
What do you think about the recent Google mobile search update? Any other news that you’ve been recently surprised by? Tell me about it.
Example: Google’s Mobile-Friendly Update: Not The End of The World
- Talk about a survey or a research.
It can be a research that you found online or a survey that you did yourself.
Example: What are traffic waves and why do they happen so much?
- Illustrate your goals.
Let me know your goals and dreams. Add pictures and your plans to achieve them.
Example: Not really a blog post, but plenty of illustrated life goals.
- Live tweet something. Or live Facebook something.
It could be a conference or your attempt to hide from your teenage son. Something like this:
- Host reader engaged Q&A.
Or if you don’t have an engaged audience – share a Q&A that you loved recently. Reddit’s AMAs are pretty exhilarating to read.
Example: AMA with Tim Ferriss
- Interview a thought leader. Or just anyone you don’t know, but respect.
Tip from practice: approach at least 10 people to get an interview.
Example: This was my first interview I’ve ever done for my blog – Programmer’s Life at Google
- Hold a contest. Give away something related to your blog topic / industry.
Example: TeamTreehouse Giveaway by Sidigital
- Share a presentation you enjoyed
Example: 5 lessons we learned using Slideshare
- Summarise marketing campaign results
Or talk about the results from your Google analytics account.
Example: Marketing results from growing a blog
- Find some interesting statistics and make it into an infographic
Or share an infographic that you like or find useful.
Example: 11 Essential Ingredients That Every Blog Post Needs
- Do a hypothetical client work.
Create a poster, write new copy, code a landing page
Example: Andrew Kim reimagined what Microsoft could look like and it’s super cool.
- Create a map.
Places you’ve visited or places you’d like to visit.
Example: Scotland blog map
- Tell a story. Or share a story
Example: Becoming Victoria
- Explain something using analogy
Example: An amazing football analogy of how *not* to hire the wrong people at your startup
- Share a spreadsheet or a google doc
Example: Project management schedules, family budgets. Google spreadsheets and docs can do a lot. Share the ones that you use.
- Show examples of what NOT to do
Example: 12 Things That Will Kill Your Blog Post Every Time
- Propose a theory. Don’t have one? Share a theory you believe in
Example: OK, I really struggle finding an example for this. My theory is: marketers who blog don’t create new theories.
- Give kudos – positively mention someone or something you like
Example: 3 HUGE lessons I’ve learned from Noah Kagan
- Create a timeline. Special moments in your life / release dates of your favourite films / anything else you can plot on a timeline.
Example: My Timeline – David’s Life
- Answer why
Example: 6 Reasons Why Marketing Could Be Your Dream Career
- Draw a cartoon. Unlike wit and fresh thinking, drawing skills are not required.
Example: Marketing Interviews by xkcd
- Target industry beginners with tips on getting started
Example: How to get started in 3d printing (without spending a fortune)
- Share something that you are passionate about and explain why
Example: Discovering my passion for photography
- Share something you struggle with (this week / month / generally), why it’s important to you to overcome that and what you’re going to do to change that.
Example: 6 Things I wish I Didn’t Struggle With, But Do
- Lessons you’ve learn from X
An event / experience / person / course / project
Example: What I’ve Learned Returning To Dating Pool In My 30s
- Share a tool you find useful and how you use it
Example: Make Wunderlist Into the Ultimate To-Do List
- Fears you overcame
Example: How I Overcame My Fear Of Failure
- Fears you still have
Example: Well, after searching the web for some of the fears people have now I have a few I didn’t know I have. So, nope, I’m not searching for that again.
- Review your last book. Or a book you liked
Example: Book Review: Watertight Marketing
- Break down your big goal – how can you achieve it?
Example: My short term goals for January
- How did you get your job?
Example: How I Found the Job (and Company!) of My Dreams
- Why do you work where you work? What do you like / don’t like about it?
Example: I thought about sharing some politically correct bullsh*t, but you all know what it looks like. Here’s why this lady works with sex offenders.
- What does your day-to-day look like?
Example: Photographer shares her daily life through beautiful pictures
How to participate:
Let me know about your posts with #31blogPosts on Twitter and I will read them, comment them and share them my all 87 twitter followers.
What’s the purpose?
- Get over your fears of writing blog posts that suck.
- Getting first readers (me, at least) to your dead blog.
- Create some content, so your blog wouldn’t look like an abandoned spooky house.
Two things, real quick.
- Start writing YOUR 31 blog posts. Let me know by using #31blogposts on Twitter.
- It took me about 6 hours to write this post (mostly because of all the fear and self doubt while writing), so if you found this useful I would LOVE if you left a comment down below. Share something that you struggle with in blogging or just say hi